The social and business service standardization consulting which Nileland offers is mainly associated with innovation, production, evaluation of hospitality, tourism, trade, transport, and education service provision. Indeed, the process of standardization is an on-going one and a whole range of forces are at work. The selection of standardization involves variability which is a fact of life for almost all measurements. It considers different international measurements, regional measurements, national measurements, sectoral measurements, and situational varieties.
The social and business service standardization represents an attempt to curtail, or minimize if not eliminate the high degree of variability. The easiest solution seems to be (although not arbitrarily) one of these varieties to be elevated to the status of the standard. Our next operational consulting step in the social and business service standardization is the acceptance by the community of the norms of the variety selected over those of rival varieties, through the promotion, spread, establishment, and enforcement of the norms. This is done through concerned institutions, agencies, authorities. In fact, the standard measurement comes to be regarded not just as the best form of the measurement, but as the measurement itself. The other varieties are then procedures, which tend implicitly to get stigmatized as lesser forms, associated with the not too highly regarded people, who are seen as less educated, slovenly, and uncouth.
The elaboration for the variety selected to represent the desired norms; it must be able to discharge a whole range of functions that it may be called upon to discharge, including abstract, intellectual functions. Where it lacks resources to do so, these are developed. Thus a standard measurement is often characterized as possessing ‘maximal variation in function, or minimal variation in form.